And The Number One Reason To Read Books Is...
...the chance to get 1,000 pounds (= to 1,837 of our puny American dollars) from a sexy model when she spots you reading a book. Why do the Europeans always think of the best ideas first? Mini Coopers, Ikea, and now this. They've combined sex and money to encourage the fundamental art of reading. They should start doing that here. THey could even diversify the model pool, get them from every race just so all the men in the country are sure to read. It makes sense. Think about it.
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